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Google asks users to help the company innovate

The newly named strategic planning director of Google’s Creative Lab in New York says the web giant will place greater emphasis on consumers’ needs rather then simply inventing things and throwing them into the market in the future.

Stuart Smith, a former planning director at advertising agency Wieden and Kennedy in London who worked on brands such as Nike and Honda, joined Google’s recently formed advertising division two months ago and is now working on ideas to expand the brand…

Read the whole story here – Australian IT.

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