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Great ideas *ARE* hard to implement

Just because your great idea is hard to implement (or nearly impossible), that doesn’t mean you should give up. We show below a short video of a Brazilian company that decided to give away iPod inside a popsicle!

Crazy? Yeah!
Hard to implement? Yeah!
Effective? Great success! They even won a Cannes Promo Lion

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  … long involvement with an unsolved problem can easily produce rigidity of outlook, a slow response to new ideas, and it is often the case that one with fewer inhibitions is better equipped to tackle it than one with greater experience. — Eric Shipton

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