Predicta is one of Brazil’s 25 most innovative companies

Predicta (company I co-founded and currently work as Innovation Manager) was just recognized by Época Negócios (a leading business national magazine) as one of the top 25 most innovative companies in Brazil. The companies were selected with the help of FGV-Eaesp, The Nacional Foundation of Quality (Fundação Nacional da Qualidade – FNQ) and Great Place To Work (GPTW).

The process that decided the winning companies involved employee surveys, on-site interviews, and actual company innovation process validation. Being recognized as one of the top innovative companies endorses our management vision and employee engagement with true innovation.

The article in the magazine talks about each of the unique aspects of the companies, and discusses some of Predicta’s properties that led to the company’s selection. The article highlights our innovation blog/discussion forum and our employee sensitivity post-it whiteboards underlining our transparency value.

But I want to talk about what I believe is important to drive innovation at Predicta.

Let’s start with our innovation mission statement. We actually have a metaphor which describes what we believe is the ultimate innovation machine: Drosophila melanogaster, a.k.a. the fruit fly. Because of the ability to RAPIDLY understand the most successfull Darwinian adaptability responses throughout generations – biology, genetics, and physiology all use the fruit fly to test hypothesis. We characteristic we want to mimic is the ability to Darwinian adaptation competence.

Here are some of the values that guide our mission:

 

“Vision without Execution is hallucination” - Albert Einstein

Innovation is about delivery. Anyone can have ideas – but transforming these ideas into sellable products is what innovation is all about. Our innovation department isn’t about the amount of ideas we have – but the amount of sellable products we offer.

 

“I don’t know which company I’ll be working for next year – but I know it will be called Predicta” - Predicta employee tweet

Real innovation is about true change. Predicta was born with a completely different business model than the one practiced today. Actually, a business model that failed. But we were able to take recognize our assets, and redirect the company in a completely new direction. We have at least half a dozen of projects in our pipeline that could drive more than half of our revenue next year.

 

“Don’t worry, be crappy” - Guy Kawasaki

Agility reigns supreme at Predicta. Responding fast is probably our biggest asset. We understand that creating innovative products and services is an ongoing learning process and to be able to modify and adapt is crucial to be successful. Many times some of the killer features will have to wait a future release, and sometimes these features never make it (which is a good thing!).

 

“Nothing fuels like passion” - Twitter response on Predicta project

Counting page views and banner clicks is probably comparable to watch the paint dry on the excitement factor. But knowing that the information we are collecting is being used in real-time to optimize conversion is the new way marketing works makes our clock tick. Yes, this is a job – but this is also where we spend most of our time, and where we want to leave our legacy. We leave each day really thinking: was today worth it?

Ultimately innovation is about seeing something that needs to be changed, and actually change it.

July 7, 2009 | Filed Under Featured, Interesting 

comments

3 Responses to “Predicta is one of Brazil’s 25 most innovative companies”

  1. Arnaldo on July 16th, 2009

    Congratulations, that’s awesome.

  2. | Coincide on April 27th, 2010

    [...] We spraken met Predicta een agency dat veel online onderzoek doet en bedrijven adviseert hun producten en diensten scherper te positioneren. Recentelijk werden ze gekwalificeerd als een van de 25 meest innovatieve bedrijven. [...]

  3. Brazilie’s opkomende klasse | My blog on June 7th, 2010

    [...] We spraken met Predicta een agency dat veel online onderzoek doet en bedrijven adviseert hun producten en diensten scherper te positioneren. Recentelijk werden ze gekwalificeerd als een van de 25 meest innovatieve bedrijven. [...]

Leave a Reply