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	<title>Innovation Freak &#187; brazil</title>
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		<title>Great ideas *ARE* hard to implement</title>
		<link>http://www.innovationfreak.com/great-ideas-are-hard-to-implement/</link>
		<comments>http://www.innovationfreak.com/great-ideas-are-hard-to-implement/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 04:48:49 +0000</pubDate>
		<dc:creator>PK</dc:creator>
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		<description><![CDATA[Just because your great idea is hard to implement (or nearly impossible), that doesn&#8217;t mean you should give up.  We show below a short video of a Brazilian company that decided to give away iPod inside a popsicle!
Crazy?  Yeah!
Hard to implement?  Yeah!
Effective? Great success!  They even won a Cannes Promo Lion

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