Your Business’s Twitter Web-Presence
There is no doubt that Twitter is a great tool and one of the hottest startups of the last couple of years. People and businesses are using Twitter for amazing uses - and calling a lot of attention (in many cases making a lot of money).
Twitter is a great tool for the end user. Clients such as TweetDeck allow you to segment your tweets into manageable categories (such as specific user groups and hash tags). However, when I first started putting my company on Twitter I noticed a disconnect: how else can you promote your Twitter presence besides stating your twitter username (or CEO's Twitter username)?
That's when I came across Zappos's Twitter homepage: http://twitter.zappos.com/. Tony Hsieh, Zappos's CEO, and one of the earlist Twitter innovators created a web presence for the Zappos brand on the Twittersphere:
Genius! Not only does he let everyone easily know what people are saying about Zappos on Twitter (it makes it easier when you have a brand like Zappos where clients are very passionate about your brand) - but you let people know how to search for Zappos on Twitter. You also get another great advantage - there are no better spokespeople for your brand than your own employees. Tony stimulates his employees to participate in social media and even creates an employee Twitter ranking:
Then I stepped on the shoulders of giants and thought:
I have been playing around a lot on how a company (event, group or even family) can create a web channel for their Twitter Presence - and finally came up with IsOnTwitter. IsOnTwitter is a free webapp that allows you to quickly create a customized web page and/or widget of your company's Twitter presence. Here is an example of the IsOnTwitter webpresence I made for Zappos: http://mycompany.isontwitter.com/zappos, or see the widget that can be installed on any website below. Notice the floating menu on the right - that allows you to navigate in the Twitter categories.
I also wanted to add some usability shortcuts that allow a more optimized interation with Twitter - so I purposely created thumbnails for Twitpics and show YouTube videos directly on the screen.
Another interesting use is to present Twitter industry aggregators. Check out a IsOnTwitter aggregator for the Webanalytics industry here: http://myindustry.isontwitter.com/webanalytics, or see the widget below. This aggregator makes it easy for people who are not completely familiar with the industry players and terminology to get a 360 degree view of what's is being said about webanalytics on Twitter.
The project is still in an embryonic stage - and I would love to have feedback and new ideas.
Twitter is a great tool for the end user. Clients such as TweetDeck allow you to segment your tweets into manageable categories (such as specific user groups and hash tags). However, when I first started putting my company on Twitter I noticed a disconnect: how else can you promote your Twitter presence besides stating your twitter username (or CEO's Twitter username)?
In other words - if you have positive and active discussions about your brand/product - how can you use this to promote your company?
That's when I came across Zappos's Twitter homepage: http://twitter.zappos.com/. Tony Hsieh, Zappos's CEO, and one of the earlist Twitter innovators created a web presence for the Zappos brand on the Twittersphere:
Genius! Not only does he let everyone easily know what people are saying about Zappos on Twitter (it makes it easier when you have a brand like Zappos where clients are very passionate about your brand) - but you let people know how to search for Zappos on Twitter. You also get another great advantage - there are no better spokespeople for your brand than your own employees. Tony stimulates his employees to participate in social media and even creates an employee Twitter ranking:
Then I stepped on the shoulders of giants and thought:
Hey, what if we created something that allowed all companies to communicate their Twitter presence over the web???
I have been playing around a lot on how a company (event, group or even family) can create a web channel for their Twitter Presence - and finally came up with IsOnTwitter. IsOnTwitter is a free webapp that allows you to quickly create a customized web page and/or widget of your company's Twitter presence. Here is an example of the IsOnTwitter webpresence I made for Zappos: http://mycompany.isontwitter.com/zappos, or see the widget that can be installed on any website below. Notice the floating menu on the right - that allows you to navigate in the Twitter categories.
I also wanted to add some usability shortcuts that allow a more optimized interation with Twitter - so I purposely created thumbnails for Twitpics and show YouTube videos directly on the screen.
Another interesting use is to present Twitter industry aggregators. Check out a IsOnTwitter aggregator for the Webanalytics industry here: http://myindustry.isontwitter.com/webanalytics, or see the widget below. This aggregator makes it easy for people who are not completely familiar with the industry players and terminology to get a 360 degree view of what's is being said about webanalytics on Twitter.
The project is still in an embryonic stage - and I would love to have feedback and new ideas.
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